Geometric shapes can be used in pretty much any aspect of your branding such as the graphic designs, interiors of your store, the environmental features in your outlet, and your product and packaging design. And this representation can be carried forward into every bit of your branding and marketing. When you incorporate certain shapes into your logo, you can convey a sense of strength or stability (think squares and rectangles). The shapes that are used in your designs can help communicate the qualities of your brand to your customers immediately. They are simplified versions – like stick figures. And abstract shapes represent people and the everyday objects we encounter. Organic shapes represent objects that exist in the natural world. The other two types of shapes are organic and abstract. And they’re the most commonly used ones too (think squares, circles and triangles). Geometric shapes are one of the three basic types of shapes that are used in design. They will also become a part of your brand identity in the minds of your customers.
![geometrical shapes geometrical shapes](https://static.vecteezy.com/system/resources/previews/000/189/640/original/vector-colorful-background-with-geometrical-shapes.jpg)
If the shapes that you pick speak for the values and the persona of your brand, then your designs will not just gain attention. This is why the shapes that are used in your designs, can influence the success of the design itself. So your best bet would be to use powerful imagery and elements that they feel connected to. With geometry so deeply embedded in nature, it is no surprise that designing with geometric shapes can lead to impactful marketing creatives.Ĭonsider for a moment that the success of your storytelling strategy, or marketing plan, depends on how your audience perceives it.
![geometrical shapes geometrical shapes](https://www.primaryict.co.uk/p/pr8356-large.jpg)
And we can find examples of them all around us. The circle, intersecting lines, the triangle, spiral and square.
![geometrical shapes geometrical shapes](http://2.bp.blogspot.com/_6nL8M9yEKpI/TVCYzNBrTvI/AAAAAAAAIhw/z9jPDZRVGyM/s1600/geometric2.jpg)
Angeles Arrien, cultural anthropologist says that there are five universal geometric shapes.